British Columbia Beer Guide - Breweries in B.C. and Their Beers

On Tap Features

All Features  Comments

New Looks for Spring

BC Breweries Unveil New Labels

09/05/2009

no image

Spring is here and with it some new fashions, as both Tree Brewing and Granville Island Brewing have overhauled their labels/packaging for 2009.  (This after Okanagan Spring did a major revamp of their packaging, introducing the helpful 'color wheel' in late 2008.)

Granville Island has gone with a fairly standard beer label style that has the addition of subtle images of Vancouver scenery in the background. Some may find it a refreshing look that gives the beer a bit more appeal on the shelf.  Probably wonít change the appeal of the beer in the bottle.

Tree has adopted a new look that is more consistent and a little less cartoonish than in the past, but is also toned down pretty much to the point of blandness.  Hophead IPA, for example, used to have a label/box that appeared to bursting with the glory of hops, but is now reduced to a few hops in the logo background.

So thereís the critique from this fashion critic.  Packaging is important in connecting with the target market in ways that stimulate sales, but the label design is is not the main thing with craft beer.  On the other hand, as my old Dad used to say, Ďa change is as good as a restí.  As for the main thing: letís hope that the brewers are paying as much attention to the beer as the marketing departments are paying to the brewery image!

More info:


Comments

  

Add Your Comment

Name  
Location  
Comment  
 

All Features

So Much Beer! So Little Time!: Keeping the BC Beer Guide up to date...or not (24/10/2015)
BC Beer Awards!: 2014 Winners Announced (01/11/2014)
BC Craft Beer Month: Month-long Celebration of BC Craft Beer in October (04/10/2013)
New Book on BC Craft Beer: Craft Beer Revolution - The Insider's Guide to B.C. Breweries (12/08/2013)
Vancouver Craft Beer Week!: 9 Days of Beer: May 31 - Jun 8, 2013 (16/05/2013)
Christmas Beers!: Winter Festive Beers Abound in BC (21/12/2012)
Visitor Comment: Barley Station Brew Pub (01/10/2012)
17th Annual Okanagan Fest-of-Ale!: Okanagan's Biggest Beer Festival in Penticton (April 13-14, 2012) (06/04/2012)
New Breweries!: B.C. Craft Brewing Scene Continues to Expand with 4 New Breweries on the Way (10/10/2011)
The Beers of Summer: BC Lagers for the Hot Days Ahead (03/07/2011)
New BC Breweries for 2011!: New Breweries Moon Under Water (Victoria) and Firehall Brewery (Oliver) (02/07/2011)
16th Annual Okanagan Fest-of-Ale!: Get Your Thirst On...Okanagan Fest-of-Ale in Penticton (April 8-9, 2011) (01/04/2011)
Christmas Beers: 'Tis the Season: BC Breweries Have Again Produced a Bounty of Flavourful Seasonal Beers (11/12/2010)
Okanagan Fest-of-Ale!: Gettin' Thirsty for the Big Show in Penticton (03/04/2010)
Fuller's at Granville Island: GIB Participates in International Beer Exchange (23/01/2010)
The Art of Beer Marketing: Label of the Year: Bombshell Blonde Ale (30/08/2009)
New Looks for Spring: BC Breweries Unveil New Labels (09/05/2009)
Beer Season Begins: Spring is Here: Okanagan Fest of Ale! (30/03/2009)
Ales for the Winter: Christmas Beers are Coming to Town (06/12/2008)
Kelowna Beer Festival: Kelowna Beer Festival May 30/31 a Noisy Affair (12/06/2008)
Let's Drink to the Environment: Bottles or Cans: Which is the Environmental Choice? (17/03/2008)
Beer of the Year 2007!: Phillips Brewing - Black Toque (21/01/2008)
'Tis the Season for Fine Drink: Bring on the Heartier Beers for the Cooler Months (17/12/2007)
A Beer Champion Passes On: Beer Hunter Michael Jackson Dies at 65 (20/09/2007)
Beers of Summer: Cool Beers for the Hot Days (26/07/2007)
Upcoming Features: Summertime is Beer Time! (21/05/2007)
Beer Season Kick-off!: 12th Annual Okanagan Fest-of-Ale in Penticton (April 13-14, 2007) (28/03/2007)
Barley Wine Revelation: Tall Ship: Legacy Lives on Through No. 1 Barley Wine Ale (16/12/2006)
Website by: Figure 4 Enterprises Inc.
Google Analytics Alternative